Media Release


14th April 2016


Nicholas Health and Nutrition Pty Ltd is proud to announce the iconic AKTA-VITE brand is “back in its family’s hands” for a bright new future. The Nicholas family formulated AKTA-VITE in 1943 as a nutritional supplement for children, pregnant women, the sick and the elderly. The need for AKTA-VITE was identified in the 1930’s, when it was realised that ill health was not just linked to poor hygiene and sanitation, but also to nutritional status. Various studies proved the linkage between vitamin and mineral deficiencies and certain diseases.

The Nicholas family was well suited to formulate AKTA-VITE, after successfully creating “Aspro” in 1915, as an Australian made aspirin. AKTA-VITE, in its distinctive orange can, was well known for its enhanced nutritional value. The product was so high in terms of vitamin content that it was originally only sold in pharmacies. Sold to Sara Lee in 1984, AKTA-VITE has now returned to the family of its original creators. So what is the future of AKTA-VITE now that it is back in the hands of its original owners? Sophie Nicholas says, “Nicholas Health and Nutrition will shortly relaunch an improved AKTA-VITE clearly making it one of the most nutritious and delicious chocolate drinks in the market. “AKTA-VITE is already highly nutritious with nine vitamins and minerals, and gives a boost of folate, calcium, thiamine, iron, riboflavin and niacin amongst others.

Also, AKTA-VITE is dairy/lactose free, low in fat and has no artificial colours or flavours. Its great chocolate flavour has ensured popularity with Australian families and contributed to the brand’s success. Nursing mothers and seniors are blogging about it being good for their health and vitality. But to most it simply tastes good,” says Sophie. "We are aiming to make it even better for the next generation of Australians!" AKTA-VITE is 100% Australian owned and made. Its competitors are all foreign owned. Today AKTA-VITE is available in Coles, Woolworths, selected independent supermarkets, cafes and hospitals. 

Related Links:

The Age
Retail World

Media Contact:

Ms Sophie Nicholas
Mobile: 0438 710 927

25 Distribution Drive, Truganina Victoria 3029
Phone: 1300-AKTAVITE (1300-25828483)